{"id":511,"date":"2025-11-21T17:44:30","date_gmt":"2025-11-21T16:44:30","guid":{"rendered":"http:\/\/nathandesplan.fr\/?post_type=portfolio_item&#038;p=511"},"modified":"2026-01-13T19:22:53","modified_gmt":"2026-01-13T18:22:53","slug":"restaurant","status":"publish","type":"portfolio_item","link":"https:\/\/nathandesplan.fr\/index.php\/project\/restaurant\/","title":{"rendered":"Restaurant"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Pour le restaurant Les Templiers \u00e0 Anduze, j\u2019ai accompagn\u00e9 l\u2019\u00e9tablissement dans une <strong>refonte compl\u00e8te de sa communication digitale<\/strong>, avec un objectif clair : gagner en visibilit\u00e9 locale et transformer cette visibilit\u00e9 en fr\u00e9quentation r\u00e9elle.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Mon travail a d\u00e9but\u00e9 par une <strong>analyse approfondie de l\u2019existant<\/strong>, afin d\u2019identifier les leviers d\u2019am\u00e9lioration : coh\u00e9rence visuelle, qualit\u00e9 des contenus, r\u00e9gularit\u00e9 des publications et positionnement de l&rsquo;\u00e9tablissement sur les r\u00e9seaux sociaux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019ai ensuite red\u00e9fini une <strong>ligne \u00e9ditoriale<\/strong>, en accord avec l\u2019identit\u00e9 du restaurant : terroir, authenticit\u00e9 et convivialit\u00e9.<br>Cela s\u2019est traduit par :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>la cr\u00e9ation d\u2019une <strong>identit\u00e9 visuelle<\/strong> (palette de couleurs, typographies),<\/li>\n\n\n\n<li>l\u2019optimisation du feed Instagram pour un rendu plus harmonieux et professionnel,<\/li>\n\n\n\n<li>la r\u00e9alisation de <strong>shootings photo<\/strong> pour valoriser les plats, la salle et l\u2019ambiance,<\/li>\n\n\n\n<li>la production de contenus vari\u00e9s : posts, carrousels, stories et vid\u00e9os,<\/li>\n\n\n\n<li>la mise en place d\u2019une <strong>strat\u00e9gie de publication orient\u00e9e attractivit\u00e9 locale et engagement<\/strong>.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">R\u00e9sultats obtenus d\u00e8s le premier mois<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Les effets de cette refonte ont \u00e9t\u00e9 rapides et mesurables :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+10 000 vues<\/strong> sur la fiche Google de l\u2019\u00e9tablissement<\/li>\n\n\n\n<li><strong>+8 000 vues<\/strong> sur Instagram<\/li>\n\n\n\n<li><strong>+30 000 vues cumul\u00e9es<\/strong> sur Facebook<\/li>\n\n\n\n<li>Une hausse notable de la fr\u00e9quentation, avec des <strong>clients venant en terrasse suite aux publications<\/strong> vues sur les r\u00e9seaux<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Cette collaboration a permis au restaurant de disposer d\u2019une <strong>pr\u00e9sence digitale forte, coh\u00e9rente et performante<\/strong>, directement connect\u00e9e \u00e0 son activit\u00e9.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"518\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-9-1024x724.png\" alt=\"\" class=\"wp-image-518\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-9-1024x724.png 1024w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-9-300x212.png 300w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-9.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"724\" data-id=\"517\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-1024x724.png\" alt=\"\" class=\"wp-image-517\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-1024x724.png 1024w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-300x212.png 300w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8.png 2000w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"520\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.51-683x1024.jpeg\" alt=\"\" class=\"wp-image-520\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.51-683x1024.jpeg 683w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.51-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.51.jpeg 1168w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"655\" height=\"1024\" data-id=\"525\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.50-1-655x1024.jpeg\" alt=\"\" class=\"wp-image-525\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.50-1-655x1024.jpeg 655w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.50-1-192x300.jpeg 192w, 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data-id=\"522\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-1-683x1024.jpeg\" alt=\"\" class=\"wp-image-522\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-1-683x1024.jpeg 683w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-1-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-1.jpeg 1168w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"1024\" data-id=\"521\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-705x1024.jpeg\" alt=\"\" class=\"wp-image-521\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.47-705x1024.jpeg 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data-id=\"530\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.43-683x1024.jpeg\" alt=\"\" class=\"wp-image-530\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.43-683x1024.jpeg 683w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.43-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.43.jpeg 1168w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"528\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.41-683x1024.jpeg\" alt=\"\" class=\"wp-image-528\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.41-683x1024.jpeg 683w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.41-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.41.jpeg 1168w\" sizes=\"auto, (max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"534\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38-682x1024.jpeg\" alt=\"\" class=\"wp-image-534\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38-682x1024.jpeg 682w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38-1023x1536.jpeg 1023w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38-600x900.jpeg 600w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.38.jpeg 1066w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"682\" data-id=\"533\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37-1024x682.jpeg\" alt=\"\" class=\"wp-image-533\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37-1024x682.jpeg 1024w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37-300x200.jpeg 300w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37-600x400.jpeg 600w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37-1200x800.jpeg 1200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.37.jpeg 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" data-id=\"532\" src=\"http:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.36-682x1024.jpeg\" alt=\"\" class=\"wp-image-532\" srcset=\"https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.36-682x1024.jpeg 682w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.36-200x300.jpeg 200w, https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/WhatsApp-Image-2025-11-22-at-09.58.36.jpeg 1066w\" sizes=\"auto, (max-width: 682px) 100vw, 682px\" \/><\/figure>\n<\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Pour le restaurant Les Templiers \u00e0 Anduze, j\u2019ai accompagn\u00e9 l\u2019\u00e9tablissement dans une refonte compl\u00e8te de sa communication digitale, avec un objectif clair : gagner en visibilit\u00e9 locale et transformer cette visibilit\u00e9 en fr\u00e9quentation r\u00e9elle. Mon travail a d\u00e9but\u00e9 par une analyse approfondie de l\u2019existant, afin d\u2019identifier les leviers d\u2019am\u00e9lioration : coh\u00e9rence visuelle, qualit\u00e9 des contenus, &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/nathandesplan.fr\/index.php\/project\/restaurant\/\" class=\"more-link\">Lire la suite de<span class=\"screen-reader-text\">\u00ab\u00a0Restaurant\u00a0\u00bb<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":512,"parent":0,"template":"","meta":{"_wpzb_portfolio_video_type":"","_wpzb_portfolio_video_id":0,"_wpzb_portfolio_video_url":"","footnotes":""},"portfolio":[5],"class_list":["post-511","portfolio_item","type-portfolio_item","status-publish","has-post-thumbnail","hentry","portfolio-communication"],"featured_media_urls":{"thumbnail":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-150x150.jpg",150,150,true],"medium":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-300x213.jpg",300,213,true],"medium_large":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-768x544.jpg",768,544,true],"large":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-1024x725.jpg",950,673,true],"1536x1536":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763743516877-1536x1085.jpg",1536,1085,true],"2048x2048":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790.jpg",1468,1040,false],"inspiro-featured-image":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790.jpg",1468,1040,false],"inspiro-loop":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-950x320.jpg",950,320,true],"inspiro-loop@2x":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-1468x640.jpg",1468,640,true],"portfolio_item-thumbnail":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-600x400.jpg",600,400,true],"portfolio_item-thumbnail@2x":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-1200x800.jpg",1200,800,true],"portfolio_item-masonry":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-600x425.jpg",600,425,true],"portfolio_item-masonry@2x":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-1200x850.jpg",1200,850,true],"portfolio_item-thumbnail_cinema":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-800x335.jpg",800,335,true],"portfolio_item-thumbnail_portrait":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-600x900.jpg",600,900,true],"portfolio_item-thumbnail_portrait@2x":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-1200x1040.jpg",1200,1040,true],"portfolio_item-thumbnail_square":["https:\/\/nathandesplan.fr\/wp-content\/uploads\/2025\/11\/Design-sans-titre-8-e1763805302790-800x800.jpg",800,800,true]},"_links":{"self":[{"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/portfolio_item\/511","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/portfolio_item"}],"about":[{"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/types\/portfolio_item"}],"author":[{"embeddable":true,"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":16,"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/portfolio_item\/511\/revisions"}],"predecessor-version":[{"id":758,"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/portfolio_item\/511\/revisions\/758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/media\/512"}],"wp:attachment":[{"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/media?parent=511"}],"wp:term":[{"taxonomy":"portfolio","embeddable":true,"href":"https:\/\/nathandesplan.fr\/index.php\/wp-json\/wp\/v2\/portfolio?post=511"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}